Make vouchers and event tickets portable, verifiable and ready for the digital age
Vouchers and event tickets are still commonly tied to PDFs, emails, screenshots and platform-specific apps. A EUDI Wallet-based approach creates an opportunity to turn tickets, entitlements and vouchers into trusted digital credentials that customers can receive, store and present when needed, while issuers and relying parties can verify the relevant information.
- Digital tickets and vouchers customers can keep in one wallet
- Fast, verifiable presentation at entry or redemption
- Reduce fraud, duplication and manual ticket checks
- Support secure transfer and controlled redemption
- Enable interoperable experiences across providers and borders
Tickets and vouchers are still trapped in fragmented systems
Customers often receive tickets as files, links or app-specific records, while operators rely on separate systems for issuing, validating and redeeming them.
Screenshots are easy to copy
Static images and PDFs can be difficult to distinguish from genuine tickets and may create avoidable fraud and support issues.
Verification happens at the edge
Staff and scanning systems still need to determine whether a ticket is valid, current, unused and linked to the right entitlement.
Vouchers are platform-bound
Discounts, gift vouchers and benefits are often locked into individual apps, merchants or issuing systems.
Transfer creates complexity
Changing the holder, cancelling a ticket or applying conditions can require manual intervention or tightly coupled platform logic.
A trusted digital credential model can connect the issued entitlement with the person presenting or redeeming it, while allowing the relevant service to verify the data it needs.
From static tickets to trusted digital entitlements
A wallet-based onboarding model can help organisations request and validate relevant identity data and electronic attestations of attributes through a more consistent digital journey.
A better customer experience
Receive, store and present tickets and vouchers from a wallet instead of searching through email, PDFs or screenshots.
Fast verification at entry
Receive the relevant credential and let the venue, merchant or operator verify its validity.
Reduced fraud and duplication
Use verifiable digital credentials with issuer information and defined status or redemption conditions.
More flexible distribution
Support digital issuance, controlled transfer, cancellation, reissue and redemption workflows.
The voucher and ticket journey in one view
The wallet acts as the customer’s controlled layer for receiving, holding and presenting a ticket or voucher, while the relying party verifies the relevant entitlement.
Customer starts onboarding
→
Service requests data
→
Customer presents credentials
→
Service validates
→
Account or service activated
The shift is from proving a ticket exists to presenting a verifiable digital entitlement.
What you can do with an EUDI Wallet loyalty credential
Automate KYC and compliance steps
Integrate wallet-based requests and validation into risk-based onboarding processes.
- Customer identification
- Regulated attribute checks
- Evidence collection
- Verification and audit records
Outcome: More consistent onboarding while keeping regulatory controls in place.
Reduce abandonment and friction
Design a clear, mobile-first journey that minimises unnecessary form filling and context switching.
- Fewer manual fields
- Clear data requests
- Wallet-based presentation
- Immediate verification feedback
Outcome: A more transparent customer journey with fewer points of failure.
Support cross-border onboarding
Prepare a common onboarding experience for customers using EUDI Wallets across European markets.
- Fewer manual fields
- Clear data requests
- Wallet-based presentation
- Immediate verification feedback
Outcome: A more scalable onboarding model for European expansion.
Capture identity data once
Give customers a simpler way to provide trusted identity information during onboarding.
- Fewer manual fields
- Clear data requests
- Wallet-based presentation
- Immediate verification feedback
Outcome: A shorter, more predictable onboarding journey.
Verify identity and attributes
Use wallet-presented data and electronic attestations of attributes to support reliable verification.
- Fewer manual fields
- Clear data requests
- Wallet-based presentation
- Immediate verification feedback
Outcome: Less manual checking and fewer document-based exceptions.
Reuse trusted credentials
Let customers use relevant credentials across onboarding journeys instead of repeatedly starting from raw documents.
- Existing identity credentials
- Professional or eligibility attributes
- Membership or entitlement credentials
- Reusable verification flows
Outcome: More reusable onboarding journeys across products and channels.
Want to see how a wallet-based ticket or voucher journey could work in practice?
A simple flow with powerful impact
Issue
The event organiser, merchant or service provider issues a ticket, voucher or access credential.
Receive
The customer receives the digital credential and keeps it available in their wallet.
Present
At entry or redemption, the customer presents the relevant credential from the wallet.
Verify & redeem
The relying party validates the credential and applies the relevant admission, discount or entitlement rules.
Less friction for customers. More confidence for issuers, venues and merchants.
Built for organisations that want trusted digital ticketing
The model can support high-volume ticketing, voucher distribution and access-control environments where authenticity, lifecycle and customer experience matter.
- Event organisers and ticketing platforms
- Sports clubs and venues
- Concerts, festivals and theatres
- Retailers and loyalty programmes providers
- Retailers and loyalty programmes
- Museums, attractions and cultural organisations
- Corporate events and conferences
- Merchants issuing vouchers and benefits
High-impact opportunities include admission, memberships, discounts, gift vouchers, partner promotions, access rights and cross-provider experiences.
From ticketing strategy to a digital credential pilot
Start with one ticket or voucher journey, then design the credential, lifecycle and verification flow around the actual customer and operator experience.
Start with the entitlement
Choose a concrete ticket, voucher or access right where verification and customer friction create measurable value.
Define the lifecycle
Map issuance, presentation, transfer, cancellation, expiry, redemption and status changes.
Design and pilot
Prototype the wallet interaction, verifier experience and integration with the existing ticketing or commerce platform.
See the Business Wallet applied to your organisation
Map a practical ticket or voucher use case, credential lifecycle and verification architecture around your existing customer journey.
- Ticket and voucher use-case mapping
- Credential and entitlement design
- Entry and redemption verification
- Transfer and lifecycle rules
- Fraud and status considerations
- Pilot architecture and integration